Monday, May 17, 2010

Every hawker identifies a marketplace , I need to find mine . The entry barriers I would face is tremendous . My basket contains plain vanilla services , how am I to attract prospects out there who are looking for quality outsourced services which are also by the way cost effective !

Let me make my list of a Target Audience , this is a very broad range . I may narrow this down later .
  • CIO's ( always number 1 on every get list , poor fellas!)
  • CFO ( very important decision maker when it comes to the sign off , better be ready with your numbers )
  • VP - IT , Integration ,Systems,Infrastructure,QA, Outsourcing,Development etc
  • Director - All of the above
  • Manager - Gate keepers
Hmm , thats an impressive first list . But I dont think its enough dope to even pen my campaign ....

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